There are different terms attached to social media, but in some cases, we don’t really understand how these terms impact our lives. One of these we come across with constantly is the word “share”. These days, it’s quite impossible not to say social media and “share or sharing” under one breath. But here is a quick lowdown – not a full list – of what happens when you are using something like social media optimization.
Sharing. When you post something in social media networks, you are giving the whole world access and an opportunity to share what you have posted. This is what social media optimization is all about. It allows you to share something so it can be known to your entire network within seconds. The great thing about this is that what you share can be anything at all – thoughts, feelings, and so on. If you have an advocacy that you wish others to know about, or if there is a current issue or movie that has touched you deeply and wish it to touch the lives of others, too, you can by all means spread the world through social media. Being part of the social media bandwagon may really take a lot of getting used to but with the appropriate approach in using social networks for social media optimization, sharing something is really going to be a piece of cake as you go along. It’s like putting out fire with kerosene, the fire will burn hotter and faster, and that is all because of the power of sharing that social media networks and social media optimization provide.
Marketing. Breaking into a market requires effective marketing strategies. Again, social media can help you with this. Using the full potential of social media optimization, your company’s visibility, as well as the products you wish to advertise, will increase in just a short time. It goes without saying the more people know about it, the bigger will be your sales. When you think about it, it’s actually loads cheaper than using other forms of publicity to get your product seen.
Building Relations. Social media networks might be used mainly for hooking up with old friends or finding and connecting with the love of your life, but do you know that you can virtually connect with other people you haven’t met or known in your life? Social media sites enable the coming together of people, regardless of cultural differences, age, social class, and so on. Many companies are taking advantage of this, using this medium to connect with customers and would-be customers. Social media can also be of great help in the recruitment process. These networks have profiles of individuals which human resources personnel may look into to check the credibility and character of individuals they want to hire. If you are looking for people to join your company, social media networks are a good start.
Community. Community in this aspect is not limited by race, gender, age, or location. Community in the context of social media applies to events or activities that attract droves of people, just like the social media game Farmville, for instance, which creates a vibrant community through social media optimization. Fan pages and chat rooms are put together for something as simple as this so that they can interact and talk about the game.
Simply put, social media links people together. Whether it is through a game or something that is trending, like a current issue, social media optimization really opens up avenues for people from all walks of life to interact and talk to other people, and to participate in something that for them is important, without leaving the comfort of their homes.