Microsoft Dynamics is a product vertical in Microsoft Business Solutions Group, a division within Microsoft to suffice the need of business management in an organization. The line of business offers ERP and CRM solutions. The target of Microsoft Dynamics solution is small and mid cap organizations who are biting their nails off in keeping the business processes at par with the pace of ongoing developments. The Microsoft Dynamics solutions helps the firms to sync up the growth and business. It provides great control over business entities which can provide sustainability and open new leads to business opportunities. The industries in target are Retail, Manufacturing, financial aids and services, and public sector.
In a nutshell, the Microsoft dynamics drives the firm’s growth which controlling and supporting the business. In this article, we shall discuss the capabilities of its ERP and CRM applications.
Microsoft Dynamics ERP
ERP stands for Enterprise Resource Planning. Microsoft Dynamics ERP is an interactive product which works with the existing systems to streamline the processes and stabilize them as per the growing business. The gains are directly reflected in the productivity and adaptation to the growth in the business. The ERP product can touch various business units like human resources, supply chain, quality, and business development. Collective analysis can give deep insights into functioning of the system and make durable suggestions on gains, retention and investments.
The key features of Microsoft Dynamics ERP product are below –
1. Strategically highlight the achievements and failures
2. Financial reporting
3. Simplify the existing organizational processes and administer the process flow
4. Streamline and automate the processes and working methodology
5. Join the supply chain and the processes
6. Market analysis and track the opportunities
There are five primary products under the Microsoft Dynamics ERP
1. Microsoft Dynamics AX – Primarily designed for global process orientation and streamlining.
2. Microsoft Dynamics GP – Analyze market standards to look for new business opportunities, bridging the processes together and adaptation.
3. Microsoft Dynamics NAV – Work with industry specific business process
4. Microsoft Dynamics SL – Helps in high level business analysis and automate divisional projects
5. Microsoft Dynamics C5 – Provides wide range of support on finance, manufacturing, or supply chain, for small or mid sized enterprises.
Microsoft Dynamics CRM
CRM stands for Customer Relationship Management. As the name suggests, a CRM application takes end to end care of customer’s relationship with the business. It can reduce the human costs through process automation thereby attaining customer satisfaction and winning the confidence.
Functionally, the Microsoft Dynamics CRM product focuses on product sales, marketing. The CRM application works on the client server model which can extend web services interfaces. Microsoft shoulders the responsibility of product marketing where it privileges the partners and customers to customize the CRM application at their own end as per their requirements. The CRM application can be accessed using Internet Explorer or any other web browser. The major product features include integrable compatibility, enhanced entity relationships, support for multi tenancy, multi currency, and multilingual.
Dynamics CRM 2011 is the latest CRM product application. The most attractive feature in the Dynamics CRM 2011 application is that it can be integrated with the cloud infrastructure. Apart from the cloud offering, the CRM applications aim to accommodate and implement features like Virtualization, document manager, dashboards, customer activities, appointment manager, grid filters etc.
The Microsoft Dynamics line of business offers tailor made solutions to match the business requirements of an enterprise firm. The ERP and CRM modules find answers to most of the crucial situations in business. Though the product marketing tags the products as simpler, usable and flexible, it is facing tough market from its competitors. But the fact is worth mentioning, innovation lives through the competition and gives an edge over others.
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